Community leaders have welcome news that the government has set up a new £50 million pound fund to support local high streets which have been decimated by coronavirus.

East Devon District Council will receive £130,000 which has welcomed by Seaton district councillor Marcus Hartnell.

Cllr Hartnell, who also serves on Seaton Town Council, said: "As a shopkeeper myself, I am acutely aware of the challenges that small businesses face at this time, and it is essential that the money we receive for East Devon is distributed fairly across our market and coastal towns.

"As we begin to slowly return to normal, our high streets will play a critical role in restoring consumer confidence, so as a local authority we should be doing everything we can to ensure a range of measures are put in place to show that our towns are both open for business and safe."

To prepare for the reopening of non-essential retail when the scientific advice allows, the Reopening High Streets Safely Fund will help councils in England introduce a range of safety measures in a move to kick-start local economies, get people back to work and customers back to the shops.

It will also support a range of practical safety measures including new signs, street markings and temporary barriers. This will help get businesses get ready for when they can begin trading safely, not only in high streets and town and city centres, but also in other public spaces like beachfronts and promenades.

Councils will also be able to use this money to develop local marketing campaigns to explain the changes to the public and reassure them that their high streets and other commercial areas are safe. 

It is the government's ambition to reopen non-essential retail in a phased way from June 1, subject to the scientific advice. The government will set out further detail on how and when these can reopen safely shortly.

The government recognises high streets are critical to the economic recovery of towns and cities and this new fund builds on longer-term funds already in place to support  their revival and boost their economic fortunes including the Future High Streets and Towns Funds.

High Streets Minister Simon Clarke MP said: "As we begin to slowly return to normality, the re-opening our high streets will be key to kick-starting our economic recovery.

"Levelling up the regions and supporting our high streets has always been central to the mission of this government.

"Many businesses have already introduced creative ways of trading such as contactless collection or taking orders by instant messaging and shows that they are ready for the challenges ahead.

"That's why we are providing an extra £50 million for councils to support a range of safety measures that will help get these businesses back on track and ensure that people can enjoy their time visiting their local high street safely again."

Today's £50 million funding comes from the European Regional Development Fund (ERDF) that the government is making available to councils to support businesses to re-open safely following guidance published on 13 May to help adapt urban centres and green spaces for social distancing during the pandemic. 

The money will be allocated to councils on a per capita basis and will be ready to spend from June 1.

The fund is in addition to the £3.2 billion package of support announced for councils to help them deal with the immediate pressures they have said they are facing.